People who follow business news need to understand complex topics like how stocks work, how to read a company’s earnings report and what the Fed’s rate hike could mean for their investments. That’s why it’s important to write clearly, use visual aids to help explain data and statistics, and break down difficult terms and concepts for readers who aren’t experts in the field.
Many financial news articles feature commentary from experts to provide a deeper understanding of the news and its significance. This can be helpful for readers who don’t have a strong background in the topic, but it’s important to ensure that comments are factual and not biased or too opinionated.
Another way to make a story more engaging is to use first-person accounts from individuals who’ve been affected by the news, or even the subject of the story itself. This can be done through interviews or through video clips that allow readers to see and hear the news directly from someone else.
In addition, it’s a good idea to focus on the three Cs of any business news story: changes, expectations and consequences. The first two are essential because they drive market prices – you’d only invest in Apple, for example, if you expect it will get better in the future. This expectation is baked into the price of shares, so any news that deviates from expectations can lead to big changes in prices (either up or down). This kind of information can make an article more compelling for readers.